The South by Southwest festival in Austin, Texas is one of the largest and most exciting events for music lovers and enthusiasts from around the world. With a diverse line-up of bands and musicians, the festival has become known for showcasing the latest and greatest in the world of music.

At SXSW, music is front and centre, with dozens of venues and stages spread throughout the city featuring performances by both established and up-and-coming artists. From indie rock to hip-hop, electronic to country, and everything in between, there’s a little something for everyone to enjoy.

The festival has always attracted a diverse array of musical talent from around the world, including a number of British and international artists.

Over the years, many British musicians have graced the stages of SXSW, including some of the most iconic bands in music history as well as more recent acts like the Arctic Monkeys, Florence + The Machine, and Wet Leg.

In fact, SXSW has become an important platform for international artists to gain exposure and launch their careers in the United States. Acts like British singer-songwriter Ed Sheeran and Australian indie rockers Tame Impala got their start at the festival and have since gone on to achieve worldwide success.

Many of our clients and intermediaries are over in Austin for the festival currently, and we at Pulse hope they have an excellent time and gain the attention their talents deserve.

Travel insurance is absolutely indispensable for bands, individuals, artist managers and anyone travelling to the United States of America or around the world. We have all heard the horror stories of huge medical bills following fairly innocuous accidents and illnesses.

Having a fully fledged travel insurance policy, which covers professional entertaining, is key to protecting your clients from unexpected costs should the worst happen. Cover includes medical expenses, repatriation costs (a med evac flight from the US to UK can cost around £300k), trip cancellation, baggage (personal and business effects) and personal accident cover.

Pulse specialises in providing Personal Accident, Travel and Special Contingency covers to bands, artists, filmmakers, actors and everyone else in the entertainment industry both in the UK and the EU.

For more information, or to request a quote for your client, please contact:

Ben Pailthorpe
Head of Entertainment & Special Risks
[email protected]
07572 397849